DEFRIZA, D.; VANIA, A. Pengaruh Shock Advertising terhadap Brand Awareness dan Sentimen Negatif pada Audiens Dewasa Muda. Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis, [S. l.], v. 3, n. 4, p. 1064–1073, 2025. DOI: 10.57141/kompeten.v3i4.157. Disponível em: https://jurnal.penerbitseval.com/jurnal/index.php/kompeten/article/view/157. Acesso em: 19 apr. 2026.